As in the 1960′s when Heron revolutionised the Petrol Retailing Industry with the self-service, cut price concept, SNAX 24 are again pioneering a new concept combining petrol retailing, car-washing and convenience shop retailing.
SNAX 24 together with U.S. Retail Design Specialists C.D.I. developed a new forecourt shop-retailing concept under the SNAX 24 brand identity. The name SNAX 24 together with the colours and graphics have been carefully designed to have the widest possible appeal both to the local community as well as the motorist. Inside the store, the product range, the layout of the shop and numerous promotions reflect this wide appeal approach.
Fundamental to the success of SNAX 24 is creating a solid base of loyal customers, converting the occasional shopper into a regular one, whilst at the same time becoming a destination point to the local community. Where possible, SNAX 24 operates around the clock, 24 hours a day, 365 days a year, they never close. Shelves are continually replenished with particular attention being paid to the items people buy daily such as fresh produce, newspapers, magazines and fast food. Some stores have their own In Store Bakery, baking fresh every day a wide range of quality breads, pastries and snacks, both sweet and savoury. In addition, a wide range of sandwiches, rolls and filled baguettes are available as well as made to order service.
This simple concept of offering customers what they want, when they want it and at prices they can afford require a high degree of expertise and depth of retail knowledge. SNAX 24′s management team has vast experience in this area and in addition they have developed sophisticated systems providing them with all the sales data they need in determining product selection.
It is a significant departure from conventional petrol forecourt retailing; the consumer will be able to differentiate the SNAX 24 marketing concept identified in the shop from conventional petrol imagery and brand name. The perception of the customer is important in creating a credible shop environment. This deliberate distinction between the profit centers also enable SNAX 24 to operate under other forecourt brands, for instance a number of SNAX 24′s developments now operate under the BP brand on the forecourt whilst retaining the SNAX 24 brand within the
shop. Interestingly, the major oil companies are now following this approach of creating a distinction between shop and forecourt.
In recent years SNAX 24 have developed their sites to further improve the customer experience with particular attention being paid to the speed at which customers can pass through the store. Where possible sites have been adapted to suit both the needs of customers who wish to simply buy fuel and those who wish to purchase goods from the store. Additional till points have been added and layouts changed to improve customer flows.
SNAX 24 takes great pride in the standards of cleanliness and house keeping within its network. Employee selection is critical in the process of delivering the concept to the customer; customer service is a key element of SNAX 24 recruitment and training programme. Appraisals, inspections, team meetings and various incentives
all play their part in maintaining these high standards and creating a warm and helpful atmosphere.
Where customer demand is for a more grocery based offer, SNAX 24 have teamed up with Mace to provide more comprehensive ranges and a larger promotional offering. These stores carry the Mace shop fascia and Mace in-store images. Mace branded sites offer a wider range of groceries and have three weekly promotional periods on products throughout the store. These promotions are supported by local leaflet distributions and in-store point of sale.
All stores carry extensive ranges of: cigarettes and tobacco; confectionery; newspapers and magazines; crisps and snacks; soft drinks; dairy items; household products; groceries; frozen foods; off licence and hot drinks. Each site receives regular daily deliveries to ensure products are as fresh as possible. The larger stores have in store bakeries where both savory and sweet pastries and fresh breads are baked each morning.